I just finished reading the SEO mindset book written by Bradcallen. This book is worth 90$ but you can get it free of charge (pay only shipping cost!) & is worth a read. In this book you can go through callens point of view in SEO, Internet marketing & its strategies. Book is named as “The SEO Mindset”. It begins with usual introductions as every other seo books will do so avoid those if you know something about SEO! Book has 18 sections & of them I value section 3 (SE Ranking Factors), section 5 (setting Goals), section 14 (finding potential link partners) & campaign tracking as the best! You can finish reading this book in 3 or 4 hrs max & just take a look at it as its FREE & worth atlease 45$