SEO – Search Engine Optimisation is the most cost effective way of advertising these days! In this period of recession most companies are cutting down the marketing costs , especially on advertising. Everyone knows the hi-fi ad channels like television, FM’s & newspapers etc are damn costly & many companies fail to cope with the economic slow down they are facing. Here comes the importance of SEO- as a medium of advertising. Localised web design & SEO firms are seeing a boom in their client base these days. Chicago SEO firms conducted a conference in which I was also an attendee. Their observation on SEO – as an ad channel was simply amazing. The primary advantage of SEO is that its a natural listing in SE’s like Google, MSN etc. Reputation & brand value that a natural result brings in is significant in converting into sales. Moreover natural free traffic which is highly relevant to the content & niche! Afternoon session followed a chicago website design firms conference too headed by Mr. John Stephen, who’s the president of the organization. He spoke to the crowd about the importance of design in keeping the bounce rate slow, which has an indirect effect on search rankings. Moreover a cool web2.0 look is necessary for getting more returning traffic which’s most valuable. Seo Chicago conference was over by evening & it gave many people a new thought on using SEO as a low cost ad channel, a way of promoting their services. Its just because the natural search rankings brings in more traffic (which does the same function of an ad) & the cost of bringing in such exposure is pretty less compared to other main stream medias. Hope you got an idea about my article & please comment below your thoughts!

I just finished reading the SEO mindset book written by Bradcallen. This book is worth 90$ but you can get it free of charge (pay only shipping cost!) & is worth a read. In this book you can go through callens point of view in SEO, Internet marketing & its strategies. Book is named as “The SEO Mindset”. It begins with usual introductions as every other seo books will do so avoid those if you know something about SEO! Book has 18 sections & of them I value section 3 (SE Ranking Factors), section 5 (setting Goals), section 14 (finding potential link partners) & campaign tracking as the best! You can finish reading this book in 3 or 4 hrs max & just take a look at it as its FREE & worth atlease 45$

Similar to submitting news to industry news sites, press releases can be used to target traditional news media (online)

The main problem to press release is that they are not done in correct way all the time. Its sth like sale letters, the writer of press release msut be wel talented!! LIke the medias doing, there should be some “catch” in the press release article that peers into the heart of the reader & he should think about it. Just think about waht journalists are doing, they are always looking for sensational items or getting sth that interests the reader. Press release is also no different!!

If you are the person whos gonna write the press release article, I would suggest you to use a 3rdmans perspective before getting started. This 3rdman should be the reader & you think as a reader what will satisfy you? Now write the answer confronting to the solution!